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  • Writer's pictureBen Kilcoyne

Why video? The importance of using targeted video content for your business.

Video is an essential tool for businesses looking to get noticed in today's crowded digital landscape. It provides a powerful and engaging way to communicate your brand message, showcase your products or services, and connect with your audience. Here are some of the top reasons why video is such an important tool for your business:


Video is more engaging than other forms of content

Research continuously demonstrates that video content is much more engaging than other forms of content, such as plain text or images. People are far more likely to watch a video than read a long article, and they are also more likely to remember the information presented in a video (see this White paper published by Sage for more information). This means that video is a great way to grab people's attention and keep them interested in your brand.


Video can help increase brand awareness

Of all the benefits of video, there is one area that stands over and that's the impact it can have on brand awareness. We just said that video content is more engaging than text or static images but the way in which it can capture attention and convey emotion is what's so powerful. When you create videos that showcase your brand and its values, you really can make a strong impression on potential customers.


Here are four special brand-empowering ways that video helps to cut through the noise:

  1. Social media reach: Videos are highly shareable and can go viral on social media platforms. By creating video content that resonates with your target audience, you can increase your brand's reach and awareness among new audiences.

  2. SEO benefits: Video content can also improve your website's search engine ranking. By embedding unique videos on your website and optimizing them with relevant keywords and metadata, you can increase your website's visibility and attract more organic traffic.

  3. Storytelling: Videos can help to tell your brand's story in a compelling way. By creating videos that showcase your brand's history, values, and mission, you can connect with customers on a deeper level and build brand loyalty.

  4. Demonstrating products or services: Videos can also be used to showcase your products or services in action. By creating video demos or product reviews, you can provide potential customers with a better understanding of what you offer and how it can benefit them. Video is a great way to increase brand awareness, as it allows you to showcase your brand's personality and values. By creating videos that are informative, entertaining, and shareable, you can reach a wider audience and build brand recognition.

Video can help increase conversions

Video is a powerful tool for increasing conversions, as it allows you to showcase your products or services in a more dynamic and engaging way. By creating videos that highlight the benefits of your products or services, you can encourage people to take action and make a purchase.


Video can help build trust

Video is a great way to build trust with your audience, as it allows you to showcase your expertise and knowledge. By creating videos that provide helpful tips and advice, you can position your brand as a thought leader in your industry, and build trust with your audience.


Ultimately, video is an essential tool for businesses looking to get noticed in today's digital landscape. By creating high-quality, engaging videos, you can increase brand awareness, improve SEO, increase conversions, and build trust with your audience. If you haven't already started incorporating video into your marketing strategy, now is definitely the time to start.

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