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  • Writer's pictureBen Kilcoyne

Video and SEO - a marketing gold mine.

Updated: Apr 21, 2023

Video is a phenomenal tool for improving a website's search engine optimization (SEO). Google and other search engines will always prioritise websites that have high-quality video content. Why? Because it is simply seen as more valuable to users.

If you create videos that are optimised for SEO, you can dramatically improve your website's ranking and visibility in search engine results pages.

Here's how it helps:

  1. Increased engagement: Video content tends to keep visitors on your website longer, which can reduce your bounce rate and increase dwell time. Google rewards sites with good user engagement metrics, and this can help improve your search engine rankings.

  2. Improved click-through rates: Including video thumbnails in search engine results can increase click-through rates to your website. Eye-catching video thumbnails can grab the attention of search engine users and entice them to click on your link instead of others.

  3. Increased backlinks: High-quality video content can attract backlinks from other websites. Backlinks are important for SEO as they signal to search engines that your content is valuable and authoritative.

  4. Rich snippets: Video content can be featured in rich snippets, which are enhanced search results that include extra information such as video thumbnails, descriptions, and ratings. Rich snippets can make your website stand out in search engine results and increase click-through rates.

  5. Social media promotion: Video content can be easily shared on social media platforms, which can help drive traffic to your website and increase your social media presence. Social media shares can also generate backlinks to your website, which can improve your SEO.

Ultimately, video supports your SEO strategy by increasing engagement, improving click-through rates, attracting backlinks, featuring in rich snippets, and promoting through social media. If you want to know more about how you can improve your search engine rankings and drive more traffic to your website give us a call on 087 282 6022 and we would be happy to discuss this with you.

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